Sixth Best Practice Day tackles sales optimisation in a digital world

How to create value and differentiate your business in the digital age were topics discussed at the Furniture Makers’ Best Practice Day, hosted by international office furniture manufacturer Herman Miller, earlier this month.

The event, organised exclusively for corporate members and Manufacturing Guild Mark holders, took place at Herman Miller’s London office on 5 February 2020.

The day was led by Peter Holland, principal director at Linear Consulting, and Andy Humphreys, regional director – UK & Ireland at Herman Miller, with support from members of the Herman Miller sales team.

Delegates at the event were split into groups and asked to discuss issues and identify areas of best practice within their own businesses.

During the day the following topics were covered:

• The potential challenges and pitfalls to avoid
• Top salesperson qualities
• Incorporating social media into sales
• How to create marketing gravity to attract the best clients
• Management for improved accountability
• How to plan effectively for maximum impact
• How to ensure your plan gets implemented correctly
• How can you generate real internal team engagement

Peter, who organises the Best Practice Days on behalf of the Company, said: “I’d like to say a big thank you to Herman Miller for an insightful and engaging day. We all took away fresh ideas and action points to improve and implement in our own businesses.”

Stuart Jenks, account manager at Harrison Spinks who attended the event, said: “Thanks all round to the hosts and speakers.  I’m already implementing tweaks to my day-to-day approach and I’m looking to add value where possible on our famous farm/factory tours based on the discussions.”

The Best Practice Day is a free event open to all corporate members of The Furniture Makers’ Company as well as Manufacturing Guild Mark holders and is designed to facilitate open innovation and shared learning among businesses.

The biannual event is hosted by a corporate member with each workshop focusing on a particular theme that the hosting company excels in.