Liveryman completes 400km bike ride

Liveryman James Hudson, commercial director at Gallery Direct, has just completed a 400km four-day charity bike ride organised by Help for Heroes.

The ‘Big Battlefield Bike Ride’, which began on 24 and finished on 29 June 2024, was organised by Help for Heroes to commemorate the D-Day 80th Anniversary and Armed Forces Day, and to raise funds for the charity.

Help for Heroes, the UK’s leading Armed Forces & military veterans’ charity, is close to James’ heart.
During his 41 years in the furniture industry, he has spent 27 years as a member of the Furniture Makers, who are affiliated with 2 Rifles Battalion.

James also spent seven years as part of the 5th Battalion Royal Green Jackets Reserves, where he had a small insight into the life of the regular Army and realised the struggles some soldiers have after leaving service.

On the ride he has met some inspirational veterans, some cycling with missing limbs, and heard harrowing stories from injured service personnel, which has cemented his respect for our veterans and this worthy charity even more.

James is aiming to raise over £3,000 for this amazing cause. He paid all his own travel and admin costs for the ride, so 100% of the donations he receives will go directly to the charity, to help veterans and their families. He’s well on the way to reaching his target, but he would love to raise as much as possible for the heroes who have given so much for our country, so any donations will be greatly appreciated.