Freeman launches new online business

Freeman Will Plowden has launched a new online furniture business, ‘The Roost’, that will allow customers to shop from a carefully selected collection of British brands and, using visualisation technology, envision how their purchases will look together.

Designed for first time home buyers, The Roost will enable customers to see how their room will look in the correct proportions. Customers can scroll through items they like and then drag those items onto an empty 2D canvas to visualise what a collection of items may look like across a variety of brands.

Will Plowden, founder, said: “The Roost is a win/win for both the customer and the supplier. We make furnishing customers’ homes quicker, stress-free and fun whilst providing them with products from domestic brands that are made to last. Our technology has proven to reduce returns by 25%, a costly pain point for suppliers and make customers 10x more likely to buy. No customer wants to shop from one brand, so we aggregate suppliers and offer everything in one place; inspiration, curation, visualisation and advice.”

For more information, go to www.theroost.com