Corporate member Whitemeadow prepares for open house event

Corporate member Whitemeadow is preparing to open their head office showroom for the month of February to invite customers to view their brand-new collections in a safe and organised environment.

This will be the upholstery manufacturer’s first major ‘Open House’ event and it has begun an ambitious renovation of its head office showroom in Sutton in Ashfield in preparation for the occasion.

Sales director Daniel Oscroft said: “Our showroom has become a hugely important space to present new products to our customers. We saw an opportunity to make it even more inspiring, by having the space transformed into what we believe will be the best in-house showroom in our industry.

“Construction is already underway, and once complete this will be a dynamic and vibrant showroom environment that we are confident our customers will be impressed with. We can’t wait to see customers again and are looking forward to what we are sure will be a challenging, but also exciting, 2021.”

Managing director Ian Oscroft said: “This will be the first opportunity for many of our customers to come and view new products since January last year, and having spoken to many of them already, we can see there is a massive appetite to get out there again and see new products. However, we recognise this will have to be done in a responsible and organised manner, therefore our Open House event will be by appointment-only. Customers will be able to spend a couple of hours with their sales manager, have a coffee and make the most of having dedicated time with the team, which we know can be a little difficult at big trade shows.”