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Design Guild Mark Holder

WHY

Name of Designer:

Roger Webb Associates
/
DGM Number

090

Date of Award

2013

Manufacturers’ Name

Connection

Description

Based on a reactive, synchronised mechanism, which is simple and intuitive to operate, WHY has a height adjustable, uniquely contoured backrest, moulded from a high performance polymer that flexes and adjusts to the movement of the body. The chair is delivered in a box and with its pioneering FASTCLICK technology can easily and rapidly be assembled without tools.

About

Webb Associates, a design consultancy with extensive experience, knowledge and skill working within commercial and industrial mass production. Their passion for design is tailored to client needs, supporting them to achieve a leading position in their market. Their approach is focused through research and collaboration.

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