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Design Guild Mark Holder

PLC chairs

Name of Designer:

PearsonLloyd
/
DGM Number

069

Date of Award

2012

Manufacturers’ Name

Modus Furniture

Description

Commissioned to design a timber chair by Modus, PearsonLloyd developed a simple, honest chair that does not try to be anything other than what it is: a humble re-interpretation of a modernist classic. The chair’s soft contoured frame is made possible by CNC milling, but the innovation is not in its structure, it is in its good comfort, strength, price, quietness, and timeliness. The chair has contributed to a renewed popularity for timber in the workplace and as such it has become a benchmark in its field.

About

PearsonLloyd is a product, furniture and innovation design studio led by founders Luke Pearson and Tom Lloyd, and run from a studio in Shoreditch, East London. For the last twenty years, the agency has designed products, systems and environments for the home, workplace, transport and healthcare sectors. Its close relationship with clients including consumer brands, manufacturers and retailers has given the agency unparalleled experience in understanding the needs of users and the demands of business.

The agency’s work is driven by a need to understand and interpret a world that is experiencing rapid and often unexpected change.

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