Design Guild Mark Holder
WHY
Name of Designer:
Roger Webb Associates090
2013
Connection
Based on a reactive, synchronised mechanism, which is simple and intuitive to operate, WHY has a height adjustable, uniquely contoured backrest, moulded from a high performance polymer that flexes and adjusts to the movement of the body. The chair is delivered in a box and with its pioneering FASTCLICK technology can easily and rapidly be assembled without tools.
Webb Associates, a design consultancy with extensive experience, knowledge and skill working within commercial and industrial mass production. Their passion for design is tailored to client needs, supporting them to achieve a leading position in their market. Their approach is focused through research and collaboration.